Bridging the Gap on Loyalty

Gap's Bright Rewards represents one of the best of customer loyalty programs around – it's easy for customers to sign up, earn points, and cash in those rewards. The program has shown such impressive results that Gap Inc is pa on doubling down on loyalty and rolling the program out nationally. The rewards program was launched in 2017 and has now surpassed five million members. Taking an Interesting Approach to Loyalty  According to Retail Dive, Gap is looking to set their program apart from the usual reward offers. Abinta Malik, head of loyalty at Gap Inc. said “Birthday treats, points for reviews and extended hours for loyalty events are all being considered as ways to make Bright even more rewarding,” Customers like to feel they are in control — we think...

Loyalty Isn’t a Stamp on a Card

You get ready to pay for your morning coffee and it happens again. All the customer loyalty cards and stamp cards overflowing your wallet spill onto the floor. Embarrassed, you move quickly to scoop them up. Even though you hate these things taking up space in your wallet and your mind, you can’t get rid of them. You have to keep them because you have to keep track of how many points and stamps you have. After all, you’re a loyal customer and deserve the discounts that come with all this work, er, loyalty. Loyalty is dead. Loyalty programs killed it. How loyalty programs started Loyalty programs have been around longer than you might think. They date back all the way to the 18th century when shop owners gave shoppers copper tokens to...

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