Bridging the Gap on Loyalty

Gap's Bright Rewards represents one of the best of customer loyalty programs around – it's easy for customers to sign up, earn points, and cash in those rewards. The program has shown such impressive results that Gap Inc is pa on doubling down on loyalty and rolling the program out nationally. The rewards program was launched in 2017 and has now surpassed five million members. Taking an Interesting Approach to Loyalty  According to Retail Dive, Gap is looking to set their program apart from the usual reward offers. Abinta Malik, head of loyalty at Gap Inc. said “Birthday treats, points for reviews and extended hours for loyalty events are all being considered as ways to make Bright even more rewarding,” Customers like to feel they are in control — we think...

Personalization in Customer Experience

The Power of Your Name on the Cup Do you remember how awesome it felt to visit the gift shop at an amusement park with you were little? It felt like a magical world of possibilities lay in store. And then?! Then you saw the rack of keychains/magnets/anything with names on them - maybe your name. If you found your name - spelled correctly - it felt like the universe had somehow chosen you, like you were special. If we're honest, it still feels really cool to see your name or hear your name. You feel instantly connected, a part of something, seen. Your customers want to feel this way. In fact, today's consumers demand it. Make it Personal When a customer walks into your store, you have two choices: ring up their purchase...

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