Personalization in Customer Experience

The Power of Your Name on the Cup Do you remember how awesome it felt to visit the gift shop at an amusement park with you were little? It felt like a magical world of possibilities lay in store. And then?! Then you saw the rack of keychains/magnets/anything with names on them - maybe your name. If you found your name - spelled correctly - it felt like the universe had somehow chosen you, like you were special. If we're honest, it still feels really cool to see your name or hear your name. You feel instantly connected, a part of something, seen. Your customers want to feel this way. In fact, today's consumers demand it. Make it Personal When a customer walks into your store, you have two choices: ring up their purchase...

Third Party Delivery: A Double Edged Sword

The State of Third Party Delivery Today It is a fantastic time to be alive for people who don’t want to venture beyond their living room. Why? because the internet has everything you might ever need. The dog ran out of kibble? Amazon Prime. Nothing to do? Netflix. Don’t feel like cooking? Uber Eats, Door Dash and SkipTheDishes will deliver a whole city’s worth of culinary experiences right to your door for you to devour in the comfort of your living room.  In the age of anywhere delivery, we now expect to have everything couriered to our doors with a few taps on our phones, no matter what the product is. The convenience of summoning prepared meals to your doorstep has third-party food delivery use growing at a dizzying rate. Online platforms...